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Get up to date on data privacy.

Data Privacy Day is a global effort — taking place annually on January 28th — that generates awareness about the importance of privacy, highlights easy ways to protect personal information and reminds organizations that privacy is good for business.

In 2021, the University of Virginia and the National Cybersecurity Alliance are encouraging individuals to “Own Your Privacy” by learning more about how to protect your valuable data online, and encouraging everyone to “Respect Privacy”, which advocates for holding organizations responsible for keeping individuals’ personal information safe from unauthorized access and ensuring fair, relevant and legitimate data collection and processing.

See the Calls to Action below to learn how you can Own Your Privacy

ADVICE FOR INDIVIDUALS: OWN YOUR PRIVACY

Individuals feel an increasing lack of control over their personal data. However, there are steps you can take to learn about the types of data you’re generating online, and how it’s collected, shared and used. Follow these basic privacy tips to help you better manage your personal information and make informed decisions about who receives your data.

Calls to Action:

  • Personal info is like money: Value it. Protect it. Personal information, such as your purchase history, IP address, or location, has tremendous value to businesses – just like money. Make informed decisions about whether or not to share your data with certain businesses by considering the amount of personal information they are asking for, and weighing it against the benefits you may receive in return.

  • Keep tabs on your apps. Many apps ask for access to personal information, such as your geographic location, contacts list and photo album, before you can use their services. Be thoughtful about who gets that information, and wary of apps that require access to information that is not required or relevant for the services they are offering. Delete unused apps on your internet-connect devices and keep others secure by performing updates. 

  • Manage your privacy settings. Check the privacy and security settings on web services and apps and set them to your comfort level for information sharing. Each device, application or browser you use will have different features to limit how and with whom you share information. Get started with NCSA’s Manage Your Privacy Settings page.

This page is adapted from information provided by the National Cybersecurity Alliance.

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